In the process of cultural and creative products transitioning from "uniformity" to "thousands of faces", UV printing technology is reshaping the production logic of cultural creativity with its three core advantages of high precision, multi material compatibility, and instant customization. It not only breaks through many limitations of traditional printing, but also injects new vitality and soul into cultural and creative gifts with its unique advantages and rich application scenarios, achieving a qualitative leap in personalization, artistry, and market competitiveness.

Development of the cultural and creative product market

In recent years, the market size of cultural and creative products has shown a continuous growth trend. According to relevant data, the market size of China's cultural and creative products will reach 88.053 billion yuan in 2023, a year-on-year increase of 6.9%, exceeding the global average growth rate. This growth is mainly driven by various factors:

Policy support: The government has introduced a series of policies and measures to promote the development of the cultural industry, providing preferential treatment and support in terms of funding, taxation, and other aspects for cultural and creative enterprises.

Consumer demand transformation: With the improvement of people's living standards and the change of consumption concepts, more and more consumers are pursuing personalized and differentiated cultural products and services.

Technological progress: The development of digital technology provides strong support for the innovation and dissemination of cultural and creative products, accelerating the expansion and upgrading of the cultural and creative market. The application of advanced printing technologies such as UV printing has made the production of cultural and creative products more efficient, accurate, and diversified, meeting the market's demand for high-quality cultural and creative products.

Cultural confidence and the rise of China-Chic: The continuous improvement of Chinese cultural influence has strengthened consumers' sense of identity and pride in local cultural elements. China-Chic culture has risen, and cultural and creative products with Chinese traditional cultural elements have been warmly welcomed by the market.

Diversified Applications of UV Printing in Cultural and Creative Gifts

Scenic Area Cultural and Creative Industry: From "One Visit Here" to "Cultural Memory"

Instant customized souvenirs: In tourist attractions, UV printing technology has given new vitality to cultural and creative souvenirs. Taking Mud Technology's desktop level UV cloud intelligent printer as an example, it has shone in many scenic spots such as Hangzhou, Suzhou, and Changsha. Tourists can take check-in photos on site, select templates through the cloud design system, and receive a personalized metal commemorative coin or acrylic cultural and creative product that integrates cultural elements of the scenic area in just 60 seconds.

Instant customized souvenirs: In tourist attractions, UV printing technology has given new vitality to cultural and creative souvenirs. Taking Mud Technology's desktop level UV cloud intelligent printer as an example, it has shone in many scenic spots such as Hangzhou, Suzhou, and Changsha. Tourists can take check-in photos on site, select templates through the cloud design system, and receive a personalized metal commemorative coin or acrylic cultural and creative product that integrates cultural elements of the scenic area in just 60 seconds.

Instant customized souvenirs: In tourist attractions, UV printing technology has given new vitality to cultural and creative souvenirs. Taking Mud Technology's desktop level UV cloud intelligent printer as an example, it has shone in many scenic spots such as Hangzhou, Suzhou, and Changsha. Tourists can take check-in photos on site, select templates through the cloud design system, and receive a personalized metal commemorative coin or acrylic cultural and creative product that integrates cultural elements of the scenic area in just 60 seconds.

Cultural and cultural derivatives: let cultural relics "live" in the palm of your hand

Shanghai Museum collaborates with Konica Minolta to use UV polishing and 3D hot stamping technology to reproduce the details of the Dake Ding inscription on the notebook cover, and the matte fine sand UV process accurately restores the texture of bronze ware.

When Guofeng Creative meets UV relief printing technology, the two are ingeniously integrated to outline a three-dimensional and dynamic visual feast on the surface of metal refrigerators, showcasing the charm of traditional culture and the precision of modern technology to the fullest.

Life Aesthetics: A Creative Carrier for Home Furnishings and Fashion

Mobile phone cases and digital accessories: As one of the highly anticipated cultural and creative products, mobile phone cases have transformed from ordinary protective cases to fashionable artworks through UV printing technology. Consumers can customize phone case patterns according to their preferences, whether it's photos, text, or various creative designs, whether it's flat effects, 3D reliefs, or those with glossy oil effects, UV printing can accurately present them.

After the popularity of "Black Myth: Wukong", Lenovo Savior collaborated with it to launch a customized version of the Savior y9000p laptop. The laptop adopts three-dimensional relief UV technology and incorporates game elements into its exterior design, making the product more unique and attractive.

Customization of household goods: UV printing technology is also widely used in the fields of home appliances and daily necessities, endowing these daily necessities with unique creativity and personality. For example, UV printed decorative paintings, combs, thermos cups, lipstick tubes, and aromatherapy bottles meet consumers' demand for environmentally friendly products while showcasing exquisite pattern designs.

Future Development Trends of Cultural and Creative Gifts

1、 Personalized customization has exploded among the post-95s consumer group, with up to 83% of consumers willing to pay higher fees for customized cultural and creative products. The emergence of UV printing technology has made personalized customization of "one person, one object" a reality, endowing cultural and creative products with unique personal imprints and meeting consumers' demand for unique products.

2、 The integration of digital physics with NFT digital collectibles and UV printed physical derivatives has created a new consumption model. By scanning products, users can obtain virtual rights associated with them, thus constructing a dual consumption scenario of "metaverse reality", achieving the organic combination of digital and physical, and expanding the value dimension and application scenarios of cultural and creative products.

3、 As the price of consumer grade UV printers gradually decreases, individual creators are able to produce handmade creative products at low cost. This change has promoted the development of the "national creative economy", lowered the threshold for the production of cultural and creative products, allowed more creative individuals to transform their ideas into actual products, and promoted the diversification and innovative development of the cultural and creative market.

With the continuous development of the cultural and creative product market and the continuous innovation of UV printing technology, UV printing will shine even brighter in the field of cultural and creative gifts, bringing us more wonderful and unparalleled cultural and creative products, allowing culture and art to enter thousands of households through gifts, conveying unique emotions and values. I hope today's sharing has been helpful to you!